2022 is marked by the acceleration of digitalization , in addition to an influx of more connected consumers and new behaviors due to the Covid-19 pandemic. E-commerce and digital marketers must be more flexible, proactive, and omnipresent than ever. Between privacy protection, landmark events, and new spaces and formats to invest in, we unveil three challenges to transform into opportunities in 2025 .
Important events, one-off opportunities
To generate even more revenue, you need to leverage this year's key events. Note that major events are on the horizon: the 2024 Winter Olympics, the 2024 FIFA Men's World Cup, and the US midterm elections. 2024 undoubtedly presents unique opportunities for continued marketing for those who know how to capitalize on them.
Many experts expect digital to generate the majority of e-commerce revenue. The retail media category , expected to capture a larger share this year, along with digital audio and OTT/CTV, are trends to watch. These additional developments, among others, can be leveraged to generate new potential revenue streams .
When Google announced the gradual removal of third-party cookies from its Chrome browser by the end of 2023, it sent shockwaves through the digital world . For user privacy , this is naturally good news. However, this change presents a significant challenge for e-commerce website owners and digital .
This year will have two major phases. The first is a transition phase involving the migration of services and a phase of reflection to find the most effective ways to overcome this change. Regarding solutions, promising alternatives such as prioritizing first-party data and contextual advertising are already being considered for recovery.
According to a Salesforce study, 60% of consumers intend to shop online after the pandemic than before. Furthermore, e-commerce businesses plan to focus more on collecting and analyzing their own customer data for retargeting purposes .
In short, we expect an increase in activity, customer volume, and the amount of data to analyze. This means that even more time will be taken up in the already busy schedules of entrepreneurs. Consequently, e-commerce owners will need more clarity, speed, and efficiency than ever before in managing their businesses. This is what new fintech platforms provide daily through their tools and services, without requiring any additional time or effort.
For example, Magileads allows you to implement an acquisition strategy based on targeting, database enrichment, animation scripting, and contact scoring for prospect conversion .
At the heart of digital diversification
According to a study by Magna , digital formats will account for more than 60% of total advertising sales worldwide by 2024. Digital advertising sales—including search, social, video, banners, and digital audio—have increased by nearly a third. The entertainment, connected TV, video streaming, and gaming platforms have experienced explosive growth, transforming into advertising platforms. In this context, TikTok will introduce new interactive formats and Spark Ads .
Digital marketers have every reason to explore and invest in these additional formats, media, channels, and platforms to reach the most difficult-to-reach audiences . These help activate all relevant touchpoints in an increasingly fragmented customer journey can boost ROI and ROAS .
But managing such diversification can be complex, laborious, and costly. Without a clear overview and the right tools, the tedious management of multiple accounts , invoices , transactions , and other exhausting administrative tasks can easily pile up and hinder success.
An omnichannel like Magileads, which allows you to automate a large part of your digital marketing processes, can be invaluable. In addition to saving time, you'll gain the information and insights you need to make better decisions .
This is how you will ensure that the key events of 2024—a world without cookies and digital diversification—work in your favor. By adapting your strategy to this context, you will unlock the full potential of your online or .
